James Kirkby

Privacy Policy

Last updated November 9, 2026

This policy explains what personal information Sutherland Ventures LLC ("we", "us") collects through jameskirkby.me and how it is used.

Who we are

Sutherland Ventures LLC operates jameskirkby.me. Contact: james@jameskirkby.me.

What we collect

  • Form details. When you request the Shopify B2B setup guide, we collect your name, work email, phone number, Shopify store URL and annual revenue range.
  • Advertising and usage data. The site uses the Meta Pixel, which sets cookies and sends Meta information about your visit, such as the pages you view and whether you submitted the form. Meta uses this to measure and target our ads. The site also uses Google Analytics and the Google Ads tag, which set cookies and send Google information about your visit, including which ad you clicked and whether you submitted the form. The site is hosted on Cloudflare, which logs requests for security and counts page views.
  • Emails you send us.

How we use it

  • To send you the guide.
  • To contact you about the guide and about Shopify services from James Kirkby and Kirkby Consulting.
  • To measure and improve our advertising on Meta and Google.
  • To meet legal, tax and accounting obligations.

We do not sell your personal information.

Who we share it with

  • Kirkby, White Consulting LLC (Kirkby Consulting). James Kirkby's agency. Form details are passed to Kirkby Consulting, which emails you the guide from website@kirkbyconsulting.com and may contact you about its services.
  • Meta Platforms. Through the Meta Pixel, as described above.
  • Google. Through Google Analytics and the Google Ads tag, as described above.
  • Cloudflare. Website hosting and security.
  • Email delivery provider. Used by Kirkby Consulting to send the guide.

Each provider processes data under its own privacy policy and terms.

Cookies

The Meta Pixel, Google Analytics and the Google Ads tag set cookies in your browser. You can block or delete cookies in your browser settings. You can control how Meta uses your activity for ads in your Facebook or Instagram ad settings, and how Google does in My Ad Center. You can also install the Google Analytics opt-out browser add-on.

How long we keep data

Form details are kept while we are in contact with you about the guide or our services, and for up to 24 months after the last contact, unless you ask us to delete them sooner or we must keep records for legal or tax reasons.

Your rights

Depending on where you live, you may have the right to access, correct, delete or receive a copy of your personal information, and to object to certain uses. To make a request, email james@jameskirkby.me. We will respond within 30 days.

Children

This site is for business owners and is not directed at anyone under 18.

Changes

We may update this policy. The date at the top shows the latest version.